The road to a lucrative overview

Using TimeLog Project PB Marketing has found a solution that through time tracking gives a solid overview, time savings, and assures a faster reactivity to new customers.

For the first few years many companies handle the administration of internal resources and process with spreadsheets. However, frequently the companies out grow the spreadsheet and what previously served to give perspective has become confusing and time-consuming work. It becomes time to find a new solution.

The challenges were growing

This was also the case of Danish PB Marketing, who with their 15 employees experienced the daily challenges of extensive time tracking using Microsoft® Excel. Peter Bjarnarson explains:

“We became more and more people, and spent an increasing amount of time on time tracking. Finally it became so chaotic that it was impossible to do the calculations we needed and wanted to do, such as whether a project was cost efficient or not. It just became too cumbersome to work with.”

Price as a criteria

A little less than a year passed from Peter Bjarnarson started looking for a replacement until he chose the TimeLog Project solution. In the meantime he considered various alternatives, among them the ERP-system Maconomy but which was too expensive.

The price was therefore a crucial criterion, and also decisive for the choice of TimeLog Project, was the prospect of avoiding an extensive installation, since TimeLog Project is web based.

“Our need was to save time and gain an overview of our business – and we got it. TimeLog Project is a thoroughly thought through product with many aspects which fulfils our needs. ”

Creating value by knowing the invoicing potential

The implementation of TimeLog Project has changed the situation in PB Marketing:

“Firstly, today we have a better overview of our project and our employees’ time. This means, among other things, that as we have access to previous calculations on similar projects we can act faster in relation to our tendering, and give quotes faster. Visually, we can also much faster establish an overview of whether we are in control of our project or if some of them need to be controlled. This is crucial in relation to our invoicing,” explains Peter Bjarnarson.

“We're a very project oriented company, so continuous invoicing is important to us to monitor whether there is a balance in the projects – if they are finished and invoiced. Each month we also look at the invoicing – this as an option TimeLog Project gives us.”

When questioned about the tangible results for PB Marketing, the answer is instant:

“Well, we more instantly have a clear picture of the invoicing potential. This gives us the opportunity to react more quickly and at the end of the day decide to stop projects that aren’t profitable.”

A faster workflow

Besides TimeLog Project PB Marketing has chosen the extension module TimeLog CRM (Customer Relations Management), which makes it possible for the sales team to gather all customer account information in one place, as well as quickly and simply attaching information to projects:

“When we have completed a sale it’s easy to transfer data to a project. This gives us a better flow, and keeps us from making replicates. Thus we have gained an overview and a solution demanding few entries, which is time saving and increases our reactivity. All things considered TimeLog Project and TimeLog CRM have entailed reductions in time and an increased overview of our company.”