Evolve Your Business

Five Examples of Data-Driven Decisions in Business

Discover the power of data-driven decision-making in business. Learn how leveraging data can optimise operations, drive success, and unlock new opportunities. 

27 Jul 2023 | 1 min read
Andreas Agerlund Petersen
Journalist, Brand Manager and business aficionado. Andreas' long reads keep you updated on business optimization, project management, legislation and the PSA concept.

In today's fast-paced and data-driven business landscape, organisations across industries increasingly rely on data to guide their strategic choices and optimise their operations.  

The rise of data-driven decision-making has transformed the way organisations operate and succeed. In an era where every action can be measured, analysed, and optimised, more than relying on gut instincts or outdated practices is required.  

The power of data lies in its ability to minimise guesswork and subjectivity, replacing them with evidence-based insights.  

With that, organisations can uncover patterns, trends, and correlations that might have gone unnoticed, allowing them to make informed and proactive decisions — from optimising resource allocation and evaluating project performance to identifying growth opportunities.  

Access to data empowers organisations to navigate complex challenges with confidence. 

In this article, we’ll explore the types and examples of business decisions that can be made using data. We’ll dive into the various aspects of business management, including:  

  1. Resource allocation 
  2. Financial analysis 
  3. Performance evaluation 
  4. Project management 
  5. Strategic planning 


1. Resource Management  

Project delays can occur due to various factors. Often, it is primarily due to inadequate planning and resource constraints.  

In return, delays lead to increased costs, missed deadlines, decreased customer satisfaction, resource inefficiency, reduced productivity, increased risk, opportunity cost, and stakeholder dissatisfaction, impacting the project's success, organisational performance, and so on.  

Delays hurt businesses more than we realise.  

To counter that, businesses need optimised staffing and efficient resource allocation to maximise productivity and deliver successful projects.  

Efficient project staffing involves matching resources' availability and skills to meet project requirements effectively. This is where project data comes into the picture.  

Past data helps you identify patterns and trends related to resource allocation, project duration, and workload distribution to ensure optimal staffing levels and reduce the risk of over or underutilisation.  

Additionally, project managers can leverage this data to forecast resource requirements for future projects when planning for upcoming projects and avoid bottlenecks by maximising the right resources at the right time.  

It’s all about balance. 

Read the article: Guide: Resource management [4 things you need to get right first]

2. Financial Decisions 

Then comes the most important and tangible success measurement for any business — money. Financial decisions ultimately boil down to profitability.  

Profitability is more than generating revenue. It’s also about:  

  • Maximising efficiency 
  • Controlling costs 
  • Optimising resource allocation (which we just talked about) 
  • Maintaining a healthy profit margin 
  • Most importantly, ensuring sustainable growth and long-term success for the business. 

You can determine profitability by analysing billable hours and revenue generated, gaining insights into project financial performance.  

This helps allocate resources strategically and identify high-profit clients. 

With this insight, you can strategically allocate your most skilled and experienced consultants to prioritise Client A's projects to ensure that the firm delivers exceptional service and achieves optimal results — maximising revenue and profitability. 

Furthermore, you can also use your existing data to identify patterns and trends in client preferences and project profitability. Who knows? You may find that certain services or industries yield higher profit margins. Based on your insights, You can refine your service offerings, align your marketing strategies, and target similar clients to drive sustained profitability. 

Additionally, tracking project costs in real-time allows for effective cost management, avoiding overruns, and implementing cost-saving measures.  

3. Performance Evaluation Decisions 

Performance evaluation serves several essential purposes within businesses to identify strengths, address weaknesses, and foster a culture of continuous improvement. For example, assessing individual and team performance based on time tracking data.  

Detailed records of employees' time allocation across tasks, projects, or clients allow managers and supervisors to objectively assess individual and team productivity, efficiency, and adherence to deadlines.  

But there’s more to time-tracking.  

Time tracking has received a bad reputation because it is often associated with micromanagement and a lack of employee trust.  

Read the article: Turn your registered time into a strategic management tool

Some people perceive it as a tool for monitoring and control rather than a means to improve productivity and efficiency. Additionally, inaccurate or cumbersome time tracking methods can create frustration and administrative burden for employees.  

However, when appropriately implemented with a focus on transparency, collaboration, and empowering employees, time tracking can be valuable for productivity management and performance improvement. 

Data analysis enables managers to identify top performers based on their consistently achieving performance targets, exceptional productivity, and significant contributions to project success. 

It also facilitates recognition of employee contributions, identification of improvement areas, and provision of targeted feedback and coaching.  

Similarly, data analysis of time allocation helps identify areas of underperformance or inefficiency, allowing proactive measures to be taken. This may involve additional training, resource reallocation, or process improvements to enhance overall performance. 

4. Project Management Decisions

Effective project management is of utmost importance in ensuring the successful delivery of projects within the constraints of time, budget, and client expectations. Here are two key examples of how data from a platform like TimeLog contributes to project management decisions: 

  • Tracking project progress and identifying potential bottlenecks or delays: 

Project managers utilise data tracking systems to monitor the progress of individual tasks, milestones, and overall project timelines.  

Insights from data may expose potential bottlenecks, delays, or tasks surpassing anticipated durations that could otherwise go undetected. As mentioned in the earlier part of this article, delays have severe consequences and hurt businesses more than we realise. 

Read the article: The effective project plan: the project manager's ultimate guide

Staying in the know helps project managers stay ahead of the process to proactively address issues, allocate resources effectively, and make necessary adjustments to project timelines to ensure timely completion.  

  • Evaluating project profitability and adjusting timelines or resources accordingly: 

Analysing data related to billable hours, resource utilisation, and project costs provides project managers with valuable insights into the financial aspects of projects.  

This information allows them to evaluate project profitability by comparing actual costs with estimated budgets and identifying areas of overspending, scope creep, or opportunities for cost savings.  

After all, the ultimate goal for each project lies in optimising project outcomes to achieve financial sustainability. 

5. Strategic Planning Decisions

You know this by heart: strategic planning is crucial for businesses because it aligns all the activities with organisational goals by ensuring everyone is on the same page and using resources wisely. 

It also gives businesses an edge by keeping them ready for any changes in the market and letting them grab opportunities when they come up — it's all about managing risks and tackling obstacles head-on.  

But not mindlessly.  

Think of strategic planning as having a roadmap for success in a constantly changing business world. A solid strategic plan encompassing all the elements we’ve covered in the previous sections means you can make choices based on a clear vision and careful analysis.  

And the best part?  

It's a way to measure progress and see if you're hitting your targets.  

Click here to see our sample offer!


Data-driven decision-making is essential for businesses to optimise operations, achieve goals, and drive success in today's business landscape.  

By diving into the data, you can gain valuable insights that inform various aspects of business decision-making. Platforms like TimeLog provide useful information for:  

  1. Resource management 
  2. Financial analysis 
  3. Performance evaluation 
  4. Project management 
  5. Strategic planning 

It allows you to allocate resources effectively, evaluate profitability, assess performance, track project progress, manage human resources, and plan for future growth.  

However, while organisations must embrace a data-driven mindset and leverage insights from various data sources to unlock new opportunities and achieve long-term success, it is also essential to be aware of the challenges of data dilemmas, bias, and fatigue.  

Read the article: Navigating the Data Dilemma: Balancing Opportunities and Ethical Challenges in the Business Landscape